Interactive print exploration using a thin plastic sheet to transform the vehicle from on destination to another as you turn the page.
Interactive print exploration using tire treads on each corner for an easy "grip" on the page.
Print exploration using 3D illustration.
Print exploration on the more traditional side.
We’ll invite Goodyear tire owners to a private drive-in movie viewing on the side new and improved blimp. The blimp’s HD digital display will play Goodyear branded content as previews for a classic Goodyear-related film like Days of Thunder.
To demonstrate Goodyear tires’ excellent grip ability, we’ll take our treads to our target’s world. We’ll cover slippery places like public bathrooms, subways, and bar tops to prevent accidents and spilled drinks.
DIGITAL RPM/BPM APP:
More people use Goodyear tires than any other brand, which means our tires also perform the most RPMs. We’ll celebrate this fact with an app that creates a custom real-time music playlist for you, matching a song’sBPM to your RPM. Hitting the highway with high speeds queues up fast-paced jams while succumbing to a traffic jam means calming, chill tunes. The app uses technology from Spotify and Google maps to tell how fast your going and what your music tastes are like.