We created fun, simple, beautiful, and culturally relevant content for John Deere’s Riding Lawn Equipment, Compact Utility Tractors and Gator business.
Homewood Suites’ mascot, Lewis the Duck, had his very own float in the Macy’s Thanksgiving Day Parade this year. We created attention to his presence onscreen and online with a campaign called #LuckyDuck. In the week preceding Thanksgiving, we asked our audience what they were thankful for. If they told us using #LuckyDuck, they would be entered to win a grand prize trip to New York to stay in a Homewood Suites for next year’s parade.
For each user’s entry of what made them a #LuckyDuck, we digitally embossed their answer onto a Lewis the Duck toy. The participant who got the most likes on their illustrated duck won the trip to New York.
We also had Lewis take over the Homewood Suites Twitter page during the parade to keep his audience “Quacking Up” and to announce the contest winner.
This contest helped the brand create tens of thousands positive media impressions.
We ran the Papa’s Pilar social media account, entertaining rum fans with Hemingway branding, recipes, social events and series such as #PapaWouldBeProud, where UGC content demonstrated brand values.
We also created several social media campaigns for Arby’s that ranged from product-specific initiatives to more culturally relevant ones.